Who we are

Something Else is a consulting company (Marketing, Management, Finance…) specialized in business software publishing for Animal Health since 2007.

Its two associates are practitioners.


Laurence LAJOU (Lyon 1985)

Veterinary doctor
C.E.S. Orthopaedy on animals
Executive MBA CPA/HEC
Master II in Audit Control Accounting
Advanced diploma in accounting and management (DSCG)
Master I Business Law
Bachelor in Private Law

Experience and skills

  • Creation & development of a veterinary clinic for more than 10 years
  • Expertise (insurance company)
  • Various positions in marketing & sales (B to B) in animal health and nutrition sector, medical equipment and specialized distribution in international corporate groups (product range marketing manager – sales manager – BU manager)
  • Product launch, creation and development of activities from scratch
  • Negotiations with international partners (purchase, partnership contrats…)
  • Creation & development of a strategic marketing consulting company specialized in animal health
  • Takeover of two veterinary software publishers

Approach and strenghts

  • Pragmatic approach
  • Knowledge of the conditions on the ground, the different fields of the animal health, as well as the legal and regulatory framework of the medicine
  • Concrete proposals and solutions directly applicable
  • Financial approach of the activity and value creation
  • Support at each step of your project implementation

Each veterinary clinic, each company is unique.

Which means that our proposals are based on the specificities and  needs of each of our customers.

If you identified difficulties or areas for improvement in your office, if you have projects to implement thanks to concrete actions,…if nothing seems really clear but you do not feel satisfied in the way your organization works, do not hesitate to contact us by mail or telephone.

We would first communicate by phone and answer to your questions, then if you want we can organize a conference call or a meeting on Skype with your partners to identify clearly your expectations and finding out what we can offer to solve any of your problems.

A detailed estimate will be made for each proposal. 

Pascal LE NORMAND (Alfort 1976)